Activation – The digital interface to the user
Real 1:1 Communication at all Touchpoints
Personalized user experience with high relevance through optimal coordination of all systems involved
The results are displayed directly to the user at various touchpoints. The content and the message reach each individual user in real-time – always directly where the user moves.
Delivery & Business Value
- Comprehensive business planning for user-centered personalization
- Tailor-made use cases for the defined objectives
- Campaign management with global scalability
- Smart Signals CDP for optimizing the user journey in real-time
- AI-based real-time processes
How can you keep up with the fast pace of digital transformation? Which processes are already obsolete, should be completely overhauled or must be created in the first place? In the ENGAGEMENT SERVICE area, Smart Digital is fully dedicated to organizational change in Industry 4.0 with a precise view of future international and intercultural developments.
How can we specifically get in contact with the user? What opportunities for targeted interaction can be identified along the customer journey and how do we serve customer requirements in real-time? At the core of the SOLUTIONS service module lies the targeted application of user-related data and their direct, automated further processing. Using business and artificial intelligence technologies in the form of discrete personalization, you can reach users as an integrated point of contact at all touchpoints – whether digital or physical.
Conversion push in email Newsletter
Improving conversion rates of Email campaigns by using the onsite behaviour of registered and non registered users to individualize the user experience in Email campaigns. This information is used in addition to already existing CRM-data
User-centered Media buying
To gather a complete profile of any user media data (“offsite” data) are highly relevant. So far this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
1:1 Personalization with AI
Companies want to address each user individually with the respective wishes and affinities. However, the variety of offers and contents are barely noticed by the user.
We serve customers in 30+ countries worldwide.
The future belongs to the digital age.
Direct customer contact as well. Are you ready for it?