Analysis – Innovative methods for identifying and classifying users
Analyze, interpret and merge user data into user profiles
Better understand and address anonymous and known users
We develop holistic methods for personalization by means of sound analysis of user behaviour, data source, geo-location and other attributes. The user data is combined into profiles via identity graphs in accordance with the underlying consent management.
Delivery & Business Value
- Formulate data strategies
- Analyse and evaluate existing data
- Development of a uniform user profile
- Identity Graph
- Structure and operation of a data repository
Reporting & Analytics
How well do your websites, standalone apps and other applications perform? What does the data quality gained mean for the success of your brand and for the company? Smart Digital answers these questions in the REPORTING & ANALYTICS service area. From creating the data through automating the data links to visualizing different requirement levels. Correct reporting is of direct importance for the quality of the results of your digital marketing campaigns. We provide you with a holistic overview of the data flows – including full integration into your data governance processes.
Enterprise Tag Management
Enterprise data is an inexhaustible source of user-generated information and flows together in a never-ending stream as big data in their databases. Where does the data come from, how valuable is its content and where does it flow. In the ENTERPRISE TAG MANAGEMENT service module, Smart Digital bundles its consulting and services for all aspects of data preparation and user specification.
Conversion push in email Newsletter
Improving conversion rates of Email campaigns by using the onsite behaviour of registered and non registered users to individualize the user experience in Email campaigns. This information is used in addition to already existing CRM-data
User-centered Media buying
To gather a complete profile of any user media data (“offsite” data) are highly relevant. So far this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
1:1 Personalization with AI
Companies want to address each user individually with the respective wishes and affinities. However, the variety of offers and contents are barely noticed by the user.
We serve customers in 30+ countries worldwide.
The future belongs to the digital age.
Direct customer contact as well. Are you ready for it?