1to1 at the Machine Learning Week
As every year, the Machine Learning Week Europe took place in Berlin in October 2022. A two-day event that is the perfect opportunity for data [...]
Smart Digital received three Awards for 2022
SMART DIGITAL IS „LEADING EMPLOYER“ The LEADING EMPLOYER award certifies and recognises top-quality employers in the most comprehensive way. The study is conducted independently on [...]
Google’s Cookie Announcement – and the new meaning of first-party data
Christian Weber Jason van der Berg In early March Google has put out an announcement that set the marketing industry and its technology providers under [...]
Cookie Consent Management Chapter 2: Best Practices and Recommendations
In the second part of our series, we review Cookie Consent Management - best practices, recommendations, dos and dont's. In the first part of our [...]
Cookie Consent Management
Part 1: Definition and business potential
Until recently, cookie consent was an insider-term for digital marketers, but it has slowly gained importance over almost any other topic. This increasing relevance lays [...]
Connecting the dots: How to improve campaign performance by creating a unified onsite – offsite user experience
Today’s marketing is suffering from a seemingly unsurmountable dichotomy: the separation in an onsite and an offsite communication sphere. Unfortunately, customers are moving in and [...]
Part 2: User identification at Smart Digital – Know-how and best practices
In the second part of our series, we review how companies in the future can capture user behavior and use it to personalize the user [...]
Part 1: User identification without cookies – What is the future of data-driven marketing?
In the first part of our series, we discuss how companies in the future can capture user behaviour and use it for data driven marketing [...]
Statistics in Data Science and Website Personalization
In dynamic real-time website personalization, the proof is in the pudding, and the only way to prove that one personalization technique or case is better [...]
The role of real-time personalization for an exceptional user experience
It is a common observation that we are in the middle of a significant change in the interaction between companies and their customers. Customers are [...]
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