Collection – Data-driven marketing needs a solid foundation
Collect data holistically and consistently
Technology, tracking, tag management, consent management and more
From the systematic collection and analysis of consistency, logic and compliance of the data to holistic consent management – these processes must be standardized for all touchpoints and channels on which the user interacts prior to user-centered personalization.
Delivery & Business Value
- “Health Check” of the current system
- Support in system selection and optimization
- Tracking setup and operation for web analytics
- Innovative user behaviour – tracking
- Comprehensive tag management and data layer solutions
- Consent Management Solutions
Where do you want to go? What tools are available to Smart Digital? Which applications and service partners should be retrofitted or are even necessary? In the MARTECH CONSULTING service module, you can make use of the entire quality spectrum of consulting at Smart Digital and orient yourself in the first planning steps to the best practices from our wealth of experience.
Which technologies are available? Where does the IT infrastructure or software environment still need to be upgraded? Additionally: Who can guarantee precise use and smooth operation? In the IMPLEMENTATION SERVICE module, Smart Digital bundles all consulting and services for the technological background – from provision to operation.
Conversion push in email Newsletter
Improving conversion rates of Email campaigns by using the onsite behaviour of registered and non registered users to individualize the user experience in Email campaigns. This information is used in addition to already existing CRM-data.
User-centered Media buying
To gather a complete profile of any user media data (“offsite” data) are highly relevant. So far this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
1:1 Personalization with AI
Companies want to address each user individually with the respective wishes and affinities. However, the variety of offers and contents are barely noticed by the user.
We serve customers in 30+ countries worldwide.
The future belongs to the digital age.
Direct customer contact as well. Are you ready to go?