Decision – We transform AI and deep learning into real-time operational applications

Smart Digital as an innovation leader

Using BI and the Data Science Workbench for 1:1 personalization

The path is the goal: Depending on the respective use case, predictive and deep learning algorithms are used to generate the right message and content for each individual user. The goal is a completely individualized user approach with clearly granular insights as with the common segment-based targeting methods.

Delivery & Business Value

  • Web Analytics Services
  • Creation and operation of BI concepts
  • Data Science Workbench
  • Targeting and Segmentation
  • Predictive Analytics
  • Deep-Learning Algorithms

Reporting & Analytics

How well do your websites, standalone apps and other applications perform? What does the data quality gained mean for the success of your brand and for the company? Smart Digital answers these questions in the REPORTING & ANALYTICS service area. From creating the data through automating the data links to visualizing different requirement levels. Correct reporting is of direct importance for the quality of the results of your digital marketing campaigns. We provide you with a holistic overview of the data flows – including full integration into your data governance processes.

Data Science Service

How can individualization be innovatively designed in marketing? At which points can the interaction with individual users or groups be adapted with new relevance – as well as the exact planning of demand and traffic? Using the DATA SCIENCE SERVICE module, we define your customers and users in specific clusters. This results in analytical models for identification and description with clear recommendations for innovative marketing approaches. At the same time, the automatic selection, preparation and analysis of the required data optimizes coordination with the responsible specialists at all company levels.

How successful are your digital touchpoints? What insights can be derived from user behaviour? How well is an app accepted? Did the re-design work?

The significant KPIs can be clearly recorded by means of an integrated reporting system. Our business intelligence experts will help you answer all your questions – from data collection and the initial technical setup of a reporting tool to the regular expansion, maintenance and updating of existing systems.

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Which information must be calculated in which level of detail? What kind of data do I need? And: how can I visualize the data in such a way that it works for as many target groups as possible?

The truth about the success of websites lies in your reporting tools and Smart Digital helps you define business-relevant KPIs. For this purpose, we initialize automatic processes for data aggregation – visualized in form of simple Excel sheets through to complex, interactive and graphic representations.

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Which system fits the requirements in the company? More importantly: How do you generate comprehensible reporting figures that are relevant at all management levels?

We have the knowledge and experience to aggregate and visualize data in order to make the success of your company visible. Smart Digital also helps you solve technical issues in every project phase and carries out tool selection together with you. Alternatively, we also remain and redesign existing systems

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How can the high quality of the results be ensured with a large number of established data flows and interfaces? Have data models changed, are good sources from digital touchpoints already ebbing away or are there signs of fraud or system failures?

The extent of an anomaly must be measurable in numbers at all times. Smart Digital’s business intelligence and development operations specialists use dashboards, watchdog applications and alerts to help ensure data quality – in real-time.

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Which digital campaigns are suitable for which customer target groups? Keyword: Individualization. What exactly is needed to achieve maximum user satisfaction? Keyword: Targeting.

Based on machine learning algorithms, we calculate precise application models to generate the desired KPIs and combine all analytical approaches to answer the different questions. The optimized results flow directly into the joint coordination of business goals with your marketing department.

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How can the comparison of target groups and findings about relevant information, but also weaknesses in the existing system, be a source of inspiration and new ideas in marketing?

Understanding the relationships between customer data is an important key to data-driven decisions. Smart Digital compares the different phases of the sales funnel with varying segments and target groups to innovate your marketing applications and understand user behavior.

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How can similarities between individual users or products be identified and their basic characteristics differentiated from those of other groups? Are all potential target groups served correctly?

We segment your customers into special clusters, thus making different marketing approaches relevant. By dividing users into groups, actions can be taken directly and specifically from the cluster and different segments allow different KPIs to be optimized via multiclass neural networks and decision trees.

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Which users are likely to become customers? How can their conversion be predicted and promoted?

Smart Digital calculates a forecast model for you to identify the desired target group and ensures through training, validation and decision on different models that the given framework conditions are met in the best possible way.

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Which user is interested in which products? What can you recommend to create a higher user experience? Internal questioning: Should the turnover be increased or the return rate of important user groups be increased?

We help you to make appropriate recommendations and thus to anticipate the preferences of the users. According to the exact business goals, Smart Digital builds specific recommendation services that offer users the optimal content and the best support at all integrated touchpoints.

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How can we know today who will buy our product tomorrow? At which touchpoint will the customer meet us next time? Is it possible to predict in real-time what a user will need in the next step during the digital customer journey?

Those who can answer these questions in advance are in a position to break new ground – in advertising, in customer communication and also in capacity planning. Smart Digital makes human behaviour predictable using deep learning techniques and identifies the right decisions for users and user groups in advance of interaction.

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Conversion push in email Newsletter​

Improving conversion rates of Email campaigns by using the onsite behaviour of registered and non registered users to individualize the user experience in Email campaigns. This information is used in addition to already existing CRM-data
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User-centered Media buying​

To gather a complete profile of any user media data (“offsite” data) are highly relevant. So far this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
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1:1 Personalization with AI

Companies want to address each user individually with the respective wishes and affinities. However, the variety of offers and contents are barely noticed by the user.
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We are delivering services to our customers in 30+ countries worldwide.

Gerlingen/Stuttgart

Senior Test Automation Engineer

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