Decision – We transform AI and deep learning into real-time operational applications
Smart Digital as an innovation leader
Using BI and the Data Science Workbench for 1:1 personalization
The path is the goal: Depending on the respective use case, predictive and deep learning algorithms are used to generate the right message and content for each individual user. The goal is a completely individualized user approach with clearly granular insights as with the common segment-based targeting methods.
Delivery & Business Value
- Web Analytics Services
- Creation and operation of BI concepts
- Data Science Workbench
- Targeting and Segmentation
- Predictive Analytics
- Deep-Learning Algorithms
Reporting & Analytics
How well do your websites, standalone apps and other applications perform? What does the data quality gained mean for the success of your brand and for the company? Smart Digital answers these questions in the REPORTING & ANALYTICS service area. From creating the data through automating the data links to visualizing different requirement levels. Correct reporting is of direct importance for the quality of the results of your digital marketing campaigns. We provide you with a holistic overview of the data flows – including full integration into your data governance processes.
Data Science Service
How can individualization be innovatively designed in marketing? At which points can the interaction with individual users or groups be adapted with new relevance – as well as the exact planning of demand and traffic? Using the DATA SCIENCE SERVICE module, we define your customers and users in specific clusters. This results in analytical models for identification and description with clear recommendations for innovative marketing approaches. At the same time, the automatic selection, preparation and analysis of the required data optimizes coordination with the responsible specialists at all company levels.
Conversion push in email Newsletter
Improving conversion rates of Email campaigns by using the onsite behaviour of registered and non registered users to individualize the user experience in Email campaigns. This information is used in addition to already existing CRM-data
User-centered Media buying
To gather a complete profile of any user media data (“offsite” data) are highly relevant. So far this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
1:1 Personalization with AI
Companies want to address each user individually with the respective wishes and affinities. However, the variety of offers and contents are barely noticed by the user.
We are delivering services to our customers in 30+ countries worldwide.
The future belongs to the digital age
Direct customer contact as well. Are you ready for it?