eCommerce case

Dynamic Vouchering to reduce promotion fatigue

CHALLENGE

Reduce overall voucher promotions on the website and find alternative ways to trigger consumers. Avoid promotion-fatigue effects from consumers.

VOUCHER DISPLAY IN REAL-TIME AFTER RELEVANT USER IDENTIFICATION

SOLUTION

Identify consumers in real-time that need a voucher to buy and interact with them wherever they are in the webshop. AI Algorithms optimize the displaying of coupons in real-time. Vouchers are only shown when needed to close the sale.

BUSINESS VALUE

Acceptance and conversion of vouchers increase significantly. Overall sales go up as a result of the dynamic vouchering.

Our Use Cases

Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.

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