LSTM Use Case
Next Best Actions based on LSTM algorithms
The client wants to draw attention to e-mobility models and increase the models’ sales. Because of the many different campaigns that already exist, the client wants an AI-based prediction of user interest during the first session rather than audience identification.
CREATING A PERSONALIZED USER EXPERIENCE BY ANTICIPATING THE USER‘S NEXT ACTION
To support the positioning and sales of e-mobility models in the market, we offer deployment of the Long-Short-Term Memory approach in the context of personalization. The process builds on the established personalization program and aims to generate additional sales and introduce potential buyers to the topic of e-mobility.
Creating a personalized user experience by anticipating the user’s next action and touchpoint.
Delivering the most relevant messages to users during the first session.
Offers are only made to users when it is likely to provide them value/conversion.
Our Use Cases
Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.
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