LSTM Use Case

Next Best Actions based on LSTM algorithms

CHALLENGE

The client wants to draw attention to e-mobility models and increase the models’ sales. Because of the many different campaigns that already exist, the client wants an AI-based prediction of user interest during the first session rather than audience identification.

CREATING A PERSONALIZED USER EXPERIENCE BY ANTICIPATING THE USER‘S NEXT ACTION

SOLUTION

To support the positioning and sales of e-mobility models in the market, we offer deployment of the Long-Short-Term Memory approach in the context of personalization. The process builds on the established personalization program and aims to generate additional sales and introduce potential buyers to the topic of e-mobility.

BUSINESS VALUE

Creating a personalized user experience by anticipating the user’s next action and touchpoint.
Delivering the most relevant messages to users during the first session.
Offers are only made to users when it is likely to provide them value/conversion.

Our Use Cases

Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.

Learn more about long-term solutions for higher user experience!

Request Use Cases

1:1 Personalization with AI

Companies want to address each user individually with their respective wishes and…
Learn More

Indecisive Voucher Case

Users are engaging with a model on the website but don´t proceed with the buying …
Learn More

Dynamic Vouchering

Reduce overall voucher promotions on the website and find alternative ways to trigger…
Learn More

Optimizing Media buying

To gather a complete profile of any user media data (“offsite” data) are highly…
Learn More