Optimizing Media buying

Onsite data integration improves media performance

CHALLENGE

Gather a complete profile of any user media data (“offsite” data) that are highly relevant. So far, this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.

CROSS-CHANNEL COMMUNICATION TO SYNCHRONIZE THE USER EXPERIENCE

SOLUTION

We designed a globally scalable model to align onsite and offsite data through a standardized interface between our Enterprise Decision Engine “Smart Signals” and our client’s DMP.

BUSINESS VALUE

The integration of 1st party information enables the client to build more accurate audiences. These are exchanged with the DMP/DSP and improve onsite- and offsite campaigns.

Our Use Cases

Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.

Learn more about long-term solutions for higher user experience!

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1:1 Personalization with AI

Companies want to address each user individually with their respective wishes and…
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Indecisive Voucher Case

Users are engaging with a model on the website but don´t proceed with the buying …
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Dynamic Vouchering

Reduce overall voucher promotions on the website and find alternative ways to trigger…
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Next Best Actions

Our costumer wants to draw attention to e-mobility models and increase the models‘…
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