Optimizing Media buying
Onsite data integration improves media performance
Gather a complete profile of any user media data (“offsite” data) that are highly relevant. So far, this data is bought for media activities and only partially used for onsite targeting. On the other hand, onsite predictive models are very rarely used to increase media efficiency.
CROSS-CHANNEL COMMUNICATION TO SYNCHRONIZE THE USER EXPERIENCE
We designed a globally scalable model to align onsite and offsite data through a standardized interface between our Enterprise Decision Engine “Smart Signals” and our client’s DMP.
The integration of 1st party information enables the client to build more accurate audiences. These are exchanged with the DMP/DSP and improve onsite- and offsite campaigns.
Our Use Cases
Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.
Learn more about long-term solutions for higher user experience!
1:1 Personalization with AI
Companies want to address each user individually with their respective wishes and…
Indecisive Voucher Case
Users are engaging with a model on the website but don´t proceed with the buying …
Reduce overall voucher promotions on the website and find alternative ways to trigger…
Next Best Actions
Our costumer wants to draw attention to e-mobility models and increase the models‘…