Regardless of whether it is a company or e-commerce: The user experience that picks up the customer individually, orchestrates them in real-time and on all channels, decides whether they buy or not. Marketing automation, which for weeks after we have already bought somewhere else, still shows us offers for a particular product, annoys us, and does not make us remember a shop well. “Data, analytics, and real-time processes are already there, most companies lack human resources and know-how to implement the appropriate concepts”. Read more.
Photo: Analia Baggiano | Unsplash