Use Case 1:1 Personalization with AI

Understand and engage each user individually

CHALLENGE

Clients want to address each user individually with their respective wishes and affinities. However, the variety of offers and content are barely noticed by the user.

MANAGE WEB PAGE CONTENT FOR EACH USER INDIVIDUALLY

SOLUTION

Individualized 1:1-engagement with the user. By coordinating front-end architecture, AI-based algorithms, and existing content Smart Digital enables for every single user a specific presentation of the appropriate content in real-time.

BUSINESS VALUE

Personalized customer experiences on the website or app in real-time, leveraging all available user data and content.
Positive impact on user engagement, more time spent on the website, more content consumed. The user experiences the brand in a much more appropriate way.

Our Use Cases

Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.

Learn more about long-term solutions for higher user experience!

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Indecisive Voucher Case

Users are engaging with a model on the website but don’t proceed with the buying…
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Dynamic Vouchering

Reduce overall voucher promotions on the website and find alternative ways to trigger…
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Optimizing Media buying

To gather a complete profile of any user media data (“offsite” data) are highly relevant…
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Next Best Actions

Our costumer wants to draw attention to e-mobility models and increase the models‘…
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