Portfolio
Consulting & Services Partner for Digital Customer Communication with focus on real-time user-centered Personalization.
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Collection
We work for international clients – independent of technology, focused on ROI and with innovative concepts as well as holistic implementation competence.
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Analysis
We work for international clients – independent of technology, focused on ROI and with innovative concepts as well as holistic implementation competence.
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Decision
We work for international clients – independent of technology, focused on ROI and with innovative concepts as well as holistic implementation competence.
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Activation
We work for international clients – independent of technology, focused on ROI and with innovative concepts as well as holistic implementation competence.
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Careers
We are an international leader in the field of user-centered personalization. Smart Digital works in more than 30 countries with employees from 20 nations.
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Company
Creating value from data is our shared passion. With our solution model for data-driven marketing, we are an innovation leader in the digital world.
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Corporate Philosophy
Brands without digital branding go extinct.
This also applies to those who do not communicate directly with their customers.
The race for the user has long since begun.
Thomas Vogt, Managing Director Smart Digital
Our Use Cases
Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.
Learn more about long-term solutions for higher user experience!
Cookie Consent Management
The growing rigidness and complexity of regulations are challenging companies to collect and process user consent in an appropriate way.
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Predictive Services
Marketing is nowadays more straightforward than ever before. Marketing tools and platform solutions provide real-time insight into the status quo of plans, budgets, and campaigns.
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1:1 personalization as a dynamic web page mechanism
Manage web page content for each user individually.
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AI-based dynamic Vouchering
Voucher display in real time – immediately after user identification.
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We create a personalized Product Experience at the digital Point-of-Sale
The future belongs to the digital age. Direct customer contact as well, which must be data-driven, AI-supported and personalized. Learn more about our services
ARE YOU SMART ENOUGH?
Du bist ein smarter Kopf, der ein internationales Umfeld mit viel Freiraum für Eigeninitiative und besten Entwicklungsmöglichkeiten sucht? Dann bist Du bei uns genau richtig.
Karriere bei smart digital

We are part of Omnicom Group – global leader in marketing communications
Smart Digital GmbH joins Omnicom Group. The 100-member team will become part of the network’s Omnicom Precision Marketing Group.
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
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