User-centered personalization ensures measurable ROI
Users today expect an individual approach to digital communication with companies that takes their affinities and habits into account. We generate 1:1 personalization in real-time based on behavioural data and AI to communicate consistently with a known or anonymous user at all digital touchpoints.
Consulting & Services Partner for Digital Customer Communication with focus on real-time user-centered Personalization.
We are an international leader in the field of user-centered personalization. Smart Digital works in more than 30 countries with employees from 19 nations.
Creating value from data is our shared passion. With our solution model for data-driven marketing, we are an innovation leader in the digital world.
Brands without digital branding go extinct.
This also applies to those who do not communicate directly with their customers.
The race for the user has long since begun.
Thomas Vogt, Managing Director Smart Digital
Four Phases for personalized, digital Customer Communication
Infinity Loop Smart Digital
Creating the Data Basis
The targeted collection of data is a central success factor for the personalization process.It concerns the system of data collection (Tracking), consistency, logic, and compliance (tag management), consent management as well as the granularity of behavioral data.
Understanding and describing the User
Analysis, interpretation and consolidation of the data to a user profile
90% of all website visitors are unknown to your company. The analysis of user behaviour as well as source, geo-location and other attributes already enables comprehensive personalization options - even for anonymous users.
Make the right Decision with AI and Deep Learning
Smart Digital operates the largest AI-based service for user-centered personalization
Each solution model has its own use case for the use of individual predictive and deep learning algorithms. In this way, the right message and the right content is determined for each individual user.
Real 1:1 Communication at all Touchpoints
Individual user experience allows consistency on all channels.
The content and the message are distributed for each individual user in real-time – directly where the user moves.
Our Use Cases
Smart Digital pursues a consistent business focus with measurable value creation. For this we combine our own applications and external technologies.
Learn more about long-term solutions for higher user experience!
Cookie Consent Management
The growing rigidness and complexity of regulations are challenging companies to collect and process user consent in an appropriate way.
Marketing is nowadays more straightforward than ever before. Marketing tools and platform solutions provide real-time insight into the status quo of plans, budgets, and campaigns.
1:1 personalization as a dynamic web page mechanism
Manage web page content for each user individually.
AI-based dynamic Vouchering
Voucher display in real time – immediately after user identification.
We create a personalized Product Experience at the digital Point-of-Sale
The future belongs to the digital age. Direct customer contact as well, which must be data-driven, AI-supported and personalized. Learn more about our services
We are part of Omnicom Group – global leader in marketing communications
Smart Digital GmbH joins Omnicom Group. The 100-member team will become part of the network’s Omnicom Precision Marketing Group.
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.