Data Privacy Policy

With this Data Privacy Policy we want to inform you about how we process personal data in connection with this website. We are aware of the importance of the processing of personal data for the user and accordingly observe all relevant legal requirements. The protection of your privacy is of utmost importance to us. Therefore, compliance with the legal provisions on data protection is a matter of course for us.


Smart Digital GmbH
Weilimdorfer Str. 74/1
70839 Gerlingen, Germany
CEO: Thomas Vogt

Contacting our Data Protection Officer

For all questions and concerns regarding the security of your data you can contact us at datenschutz(at)

If you have a particularly sensitive concern, please contact our Data Protection Officer by post as communication by e-mail can always have security gaps. Please indicate in your inquiry that your request involves the company Smart Digital GmbH.

ePrivacy GmbH
represented by Prof. Dr. Christoph Bauer
Grosse Bleichen 21
20354 Hamburg

Personal data

Personal data is all information about personal and factual circumstances of an identified or identifiable person. This includes information and details such as your name, your home address or other postal address, telephone number and also your e-mail address.

Legal basis

The processing of your data takes place on the following legal basis:
– regarding data that you enter in forms, etc. or regarding plugins that you activate with your consent, Art. 6 para. 1 lit. a) GDPR
– regarding services that you use, to initiate or implement a contract with you, Art. 6 para. 1 lit. b) GDPR
– in all other respects to implement our legitimate corporate interests, in particular with regard to statistical data and online identifiers, on the basis of legitimate interests, Art. 6 para. 1 lit. f) GDPR (see below)

Legitimate interests

When processing your data, we pursue the following legitimate interests:
– Improvement of our offer
– Protection against misuse
– Statistics
– Marketing
– Storing our correspondence with you
– Recruitment and applicant management

Data sources

Unless otherwise stated, we receive the information from you (including about the equipment you use). If we do not collect personal data directly from you, we will additionally inform you of the source of the personal data and, if applicable, whether it originates from publicly available sources.

Processing your personal data

We collect and process the following personal data about you:

• Contact and address information, if you provide us with your contact information
• Your correspondence with us
• Information that you have submitted to us in the course of an application
• Information about your request
• Online identifiers (e.g. your IP address, browser type and version, the operating system used, the referrer URL, the file name, the access status, the amount of data transferred, the date and time of the server request)
• Log files with information about your visit to our website
• Social media identifiers

Intended purposes

We process your data for the following purposes:

• If you want us to contact you
• When concluding contracts with you
• For advertising purposes
• For quality assurance
• For our statistics
Personal data is only collected by us if and to the extent and for the purpose for which you provide us with the data of your own accord, e.g. when contacting us via an online form.
We use and store your personal data in the context of our services for the following purposes only if you have expressly given us your consent to do so:

• Applicant management via our applicant management system “Recruitee”
We process your data only for the purpose of processing your application. The legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. In the event of a successful application, the data provided by you may be further processed by us for the purposes of the employment relationship.
If we are unable to offer you a position or if you withdraw your application, we will store your data for a maximum of 6 months after the end of the application process in order to comply with the obligation to be able to provide evidence as required by the General Act on Equal Treatment (AGG).

Data transfer to recipients outside the European Economic Area

Data is transferred to countries outside the European Economic Area (EEA). We only transfer personal data to third countries where the EU Commission has confirmed an adequate level of protection or where we can ensure the careful handling of personal data through contractual agreements or other appropriate guarantees, such as certification or proven compliance with international security standards.

· USA (EU standard contractual clauses and additional security measures)

The EU standard contractual clauses are available on the website of the EU Commission (

Log files

In order to ensure the technical functionality and presentation of our site, to clarify security incidents and to monitor technical faults or attacks, we collect the standard data required for this. You can use all areas of our website that do not require access authorization without having to disclose personal data.

When you access our site, so-called log files (activity protocols) are automatically transferred to our servers. As a rule, this will not be personal data and this information will not be mixed with other data processed by us.

Log files
• Date and time of the website visit
• Version of the HTTP protocol
• Type and version of the browser used
• Type of operating system
• Requested files
• Information about retrieved files and transferred data volume
• Anonymized IP address
• Error messages
• Activities on our website and accessed pages
• Amount of transferred data
• Source reference from which website you came to us
• Status code of a request
• Starting point of a request
• Access log file
• FTP log file

Duration of storage

We store your data,
– if you have consented to the processing, but only until you revoke your consent
– if we need the data for the execution of a contract, but only as long as the contractual relationship with you exists or legal retention periods need to be observed
– if we use the data on the basis of a legitimate interest, but only for as long as your interest in deletion or anonymization does not prevail
– to comply with legal retention periods, e.g. commercial or tax retention obligations (e.g. German Commercial Code, German Tax Code) until the end of these retention periods

Data protection

We have taken extensive technical and organizational measures to protect your data against possible risks, such as unauthorized access or admission, unauthorized disclosure, modification or distribution, as well as against loss, destruction or misuse.

In order to protect your personal data from unauthorized access by third parties during transmission, we secure data transmissions using SSL encryption where necessary. This is a standardized encryption method for online services, especially for the web.


Cookies are small text files with an identification number which, when the website is used, are transmitted to the user’s computer/end device together with the other data actually requested and stored there in a directory provided for this purpose. The file is stored there for later access and is used to authenticate the user. This means that these cookies can be used, for example, to determine whether the user has already visited a particular website in the past. Since cookies are only simple files and not executable programmes, they pose no danger to the computer/end device. Depending on the settings selected by the user in his Internet browser, the browser automatically accepts cookies. However, this setting can be changed and the storage of cookies deactivated or set in such a way that the user is notified as soon as a cookie is set. If the use of cookies is deactivated, however, some functions of the website may not be available or may only be available to a limited extent. You can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Already active cookies can be deleted at any time via an Internet browser or other software programmes. We may work together with advertising partners who help us to make our Internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with said advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Your settings for cookies for this website

We use cookies to help you get the most out of our website and to improve our communication with you. Make your personal preference here:
Always Enabled

Required cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

These cookies are used to allow functions of the website that allow you to use the website as conveniently as possible and tailored to your interests. Furthermore, the analysis of user behaviour also helps us to continuously improve the quality of our website.

We need the cookies for the following purposes:

_gaThird-party cookie2 YearsGoogle Analytics Cookie to differentiate between users.
_gatThird-party cookie1 MinuteThird-party cookie
_gidThird-party cookie1 DayGoogle Analytics Cookie to differentiate between users.
cli_user_preferencesmart digital1 JahrKeeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-analytics-personalisierungsmart digital1 YearThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Analytics & Personalization".
cookielawinfo-checkbox-necessarysmart digital1 YearThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
CookieLawInfoConsentsmart digital1 JahrThe cookie is used to store the summary of the consent given for cookie usage. It does not store any personal data.
NIDThird-party cookie6 MonthsThis cookie is used by Google in the context of using Google ReCaptcha to protect the website from spam attacks.
qtrans_front_languagesmart digital1 YearThis cookie is set by qTranslate WordPress plugin. The cookie is used to manage the preferred language of the visitor.
viewed_cookie_policysmart digital1 StundeThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Third-party services

As a matter of principle, we will only transfer your personal data to third parties if this is necessary to fulfil our contractual or legal obligations and to provide our services. We commission external service providers with tasks such as marketing services, programming and data hosting. We have carefully selected these service providers and committed them to confidentiality and compliance with legal requirements.
We are legally obligated to transmit data to governmental authorities, e.g. tax authorities, supervisory authorities and law enforcement agencies.

Google Web Fonts

This website uses so-called web fonts, provided by Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you use must connect to the Google servers. That way, Google is informed that our website was called up via your IP address. We use Google Web Fonts to allow us to present our online services in a uniform and appealing manner. If web fonts are not supported by your browser, a default font from your computer will be used. More information about Google Web Fonts can be found at and in the Google Privacy Policy:

Font Awesome / Fonticons, Inc.

This website uses so-called web fonts, provided by Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you use must connect to the servers of Fonticons, Inc. That way, Fonticons, Inc. is informed that our website was called up via your IP address. We use Font Awesome to allow us to present our online services in a uniform and appealing manner. If Font Awesome is not supported by your browser, a default font from your computer will be used. More information about Font Awesome can be found at and in the Fonticons, Inc. Privacy Policy:


This website uses so-called web fonts, provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you use must connect to the servers of Adobe Systems. That way, Adobe Systems is informed that our website was called up via your IP address. We use Adobe Fonts / Adobe Typekit to allow us to present our online services in a uniform and appealing manner. If Adobe Typekit / Adobe Fonts are not supported by your browser, a default font from your computer will be used. More information about Adobe Typekit / Adobe Fonts can be found at and in the Adobe Systems Privacy Policy:

Web analysis

We use – like almost every website operator – analysis tools in the form of tracking software to determine the frequency of use and the number of users of our website.


On this website we use HubSpot for different purposes. HubSpot is a software company from the USA with a branch office in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.
Hubspot is an integrated software solution that we use to cover different aspects of our online marketing. This includes, among others:

• Email Marketing (newsletters as well as automated mailings, e.g. to inform about updates).
• Social media reporting (e.g. LinkedIn)
• Reporting (e.g. traffic sources, sessions, etc. …)
• Contact management (e.g. user segmentation & CRM)
• Landing pages and contact forms

Hubspot uses so-called “cookies” stored on your computer and enables an analysis of your use of our website. Hubspot analyzes the collected information (e.g. IP address, geographical location, type of browser, duration of the visit and pages viewed) on our behalf to generate reports about the visit and the pages you visited. If you generally do not want cookies to be collected, you can prevent cookies from being stored at any time by changing your browser settings accordingly.
We use the data we collect using Hubspot exclusively to provide and optimize our marketing efforts. We may then use your data to contact you as a visitor to our website and determine which of our company’s services is of interest to you. Suppose you subscribe to our email news and download studies and other documents. In that case, we can also use HubSpot to record your visits on a personal basis via your additional details (especially name/email address) and, if necessary, provide you with targeted information on topics you prefer. With the help of HubSpot, we also offer our registration service. As a visitor to our website, the registration service allows you to learn more about our company, download content, and provide us with your contact information and other information about yourself. Where required by law, we will ask you beforehand and separately for your consent to collect, store and process your data.
The data we collect using Hubspot is stored on servers of our contractor HubSpot in the USA. We have created the necessary conditions to comply with the requirements of EU data protection law, particularly the Federal Data Protection Act. HubSpot Inc. is certified under the terms of the “EU – U.S. Privacy Shield Framework” and is subject to the TRUSTe Privacy Seal. The complete privacy policy of HubSpot can be found here . HubSpot also informs you here regarding HubSpot Inc.’s compliance with EU data protection regulations. Here and here HubSpot provides information on the cookies used by HubSpot.

Google Analytics

In order to optimize this website and our services, we use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files which are stored on your computer and which enable an analysis of the use of the website. The information generated by the cookie about your use of this website (including your IP address) is usually transferred to a Google server in the USA and stored there.
However, in the event that IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage for website operators. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link As an alternative to the browser add-on or within browsers on mobile devices, please click this link to prevent Google Analytics from collecting data within this website in the future (the opt-out only works in this browser and only for this domain) This will place an opt-out cookie on your device. If you delete your cookies in this browser, you must click this link again. You can find more detailed information about this under Further information on Google’s use of data, setting options and objection possibilities can be found in the Google Privacy Policy ( and in the settings for the display of advertising by Google (
We would like to point out that on this website Google Analytics has been extended by the code -gat._anonymizeIp();í in order to ensure anonymous collection of IP addresses (so-called IP masking).


This site uses the map service Google Maps via an API. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Maps is used to display our location map and to provide directions.
To use the functions of Google Maps it is necessary to store your IP address. If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location map and provide you with directions. This information is generally transferred to a Google LLC server in the USA and stored there. The provider of this site has no influence on this data transmission.

By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are to be transmitted.

If you do not agree with this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You will find details on this above under the section “Cookies”.

Furthermore, the use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use and the Terms and Conditions for Google Maps

In addition, Google provides further information under the following links:


We use YouTube on our website, an Internet video portal of YouTube LLC, 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter simply referred to as “YouTube”.
YouTube is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter simply referred to as “Google”.
We use YouTube in conjunction with the “Advanced Privacy Mode” feature to show you videos. According to YouTube, the “Advanced Privacy Mode” feature entails that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.
Without this ” Advanced Privacy Policy”, a connection to the YouTube server in the USA is established as soon as you visit one of our Internet sites on which a YouTube video is embedded.
This connection is necessary in order to display the respective video on our website via your Internet browser. In the process, YouTube will at least collect and process your IP address, the date and time, and the website you visit. In addition, a connection to the Google advertising network “DoubleClick” is established.
If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you do not want this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
For the purpose of functionality as well as for the analysis of usage behaviour, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree with this processing, you have the possibility to prevent the storage of these cookies by adjusting your Internet browser settings. You can find more detailed information about this under the section “Cookies“ above.

Further information about the collection and use of data as well as your rights in this context and the possibilities to protect your data is provided by Google in the data protection information available under


Ensighten is provided by Ensighten, Inc. 226 Airport Parkway, Suite 390, San Jose, CA 95110. Ensighten is a tag management tool and controls the tag integrations described here. Ensighten itself collects no personal data for this purpose. You can object to the data collection by confirming the opt-out under the following link:

Google reCAPTCHA

We use Google reCAPTCHA on our website to monitor and avoid interactions on the website through automated access, e.g. through so-called bots. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter simply referred to as “Google”.

This service enables Google to determine from which website a request is sent and from which IP address you use the so-called reCAPTCHA input box. Apart from your IP address, Google may also collect other information that is necessary to offer and guarantee this service.

Google provides further information on the general handling of your user data.


We offer you the opportunity to apply to us via our application portal.
For the organization and processing of the application process we use the services of Recruitee B.V., Johan Huizingalaan 763, (1066 VH) Amsterdam, The Netherlands (hereinafter referred to as “Recruitee”). If you click on “JOIN OUR TEAM” or on our job advertisements on our website, you will be redirected automatically to the Recruitee website.
When you visit the Recruitee website, Recruitee automatically collects personal access data. This includes the requesting device, the web browser used, the
operating system, the IP address, the website from which you came and your behaviour on the Recruitee website. If you decide to submit an application, the data you enter there will also be transmitted to Recruitee. For more information about how Recruitee protects your personal data, please see the Recruitee Privacy Policy under


You can also apply to us via Indeed.
In order to enable the “Apply via Indeed” functionalities, your personal usage data must be processed by Indeed Ireland Operations Limited, 124 St Stephen’s Green, Dublin 2, Ireland (here “Indeed”).

When you apply for any of our vacancies through the Indeed portal, Indeed collects your CV and other application documents and information that you provide on a voluntary basis. This data is made available to us for verification. This allows you to share with us the information Indeed holds about you and, for example, provide us with your CV stored by Indeed. You can view Indeed’s Terms of Use here: and Indeed’s Privacy Policy here:
To make this feature available to you, we have included the “Apply via Indeed” button on our Recruitee website. Even if you don’t use this feature, Indeed will still process personal information because your IP address is already transmitted to Indeed when the button is displayed. Indeed may also use cookies.

Social media plugins with Shariff

To protect your data in the best possible way, we use the Shariff data protection solution developed by the computer magazine c’t for the integrated social media plugins on our website.

The plugins provided by social networks generally collect and transmit your personal data even if you merely visit a website with integrated social media plugins and do not interact with the service. A user account with the networks is not necessary for this. However, if you have one and are logged in, the services can assign your visit to the user account.

The integration of Shariff prevents your data from being collected by social networks via the integrated plugins when you visit our website. Only when you actively interact with a social media plugin, such as by clicking a “Like” or “Share” button, a connection to the social network server will be established. This allows you to continue to use the buttons as usual.

You can find further information under:

and under

Data subject rights

Right to information, correction, revocation, complaint, deletion and blocking.
• You have the right to request information as to whether and which of your personal data is processed by us. You also have the right to request the correction or completion of your personal data.
• Under certain circumstances you have the right to request that your personal data be deleted.
• Under certain circumstances you have the right to request that the processing of your personal data be restricted.
• You can revoke your consent to the processing and use of your data in full or in part at any time with effect for the future.
• You have the right to obtain your personal data in a commonly used, structured and machine-readable format.
• If you have any questions, comments, complaints or requests for information in connection with our Data Privacy Policy and the processing of your personal data, you can contact our Data Protection Officer in writing.
• You also have the right to complain to the competent supervisory authority if you believe that the processing of personal data concerning you is in breach of the law.

Requirement or obligation to provide data

Unless this is explicitly stated at the time of collection, the provision of data is not necessary or obligatory.

Last update of this data privacy policy

We reserve the right to change this Data Privacy Policy at any time with effect for the future. This Data Privacy Policy was generated with the help of the Privacy Policy Generator of ePrivacy GmbH.