1to1 at the Machine Learning Week
As every year, the Machine Learning Week Europe took place in Berlin in October 2022. A two-day event that is the perfect opportunity for data [...]
Smart Digital received three Awards for 2022
SMART DIGITAL IS „LEADING EMPLOYER“ The LEADING EMPLOYER award certifies and recognises top-quality employers in the most comprehensive way. The study is conducted independently on [...]
Google’s Cookie Announcement – and the new meaning of first-party data
Christian Weber Jason van der Berg In early March Google has put out an announcement that set the marketing industry and its technology providers under [...]
Cookie Consent Management Chapter 2: Best Practices and Recommendations
In the second part of our series, we review Cookie Consent Management - best practices, recommendations, dos and dont's. In the first part of our [...]
Cookie Consent Management
Part 1: Definition and business potential
Until recently, cookie consent was an insider-term for digital marketers, but it has slowly gained importance over almost any other topic. This increasing relevance lays [...]
Top Highlights from Smart Digital in 2020
2020 was filled with unprecedented challenges for companies in all industries. We moved our operations to remote mode, but remain exceptionally productive, collectively navigating the [...]
Fitting to close out 2020: an epic virtual Christmas party
We couldn’t finish the year without a legendary Smart Digital Party. Last Thursday, we got together to celebrate our Remote Christmas Party, it was different, [...]
Connecting the dots: How to improve campaign performance by creating a unified onsite – offsite user experience
Today’s marketing is suffering from a seemingly unsurmountable dichotomy: the separation in an onsite and an offsite communication sphere. Unfortunately, customers are moving in and [...]
Part 2: User identification at Smart Digital – Know-how and best practices
In the second part of our series, we review how companies in the future can capture user behavior and use it to personalize the user [...]
Part 1: User identification without cookies – What is the future of data-driven marketing?
In the first part of our series, we discuss how companies in the future can capture user behaviour and use it for data driven marketing [...]
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