Recap of the Spark + AI Summit 2020
Dr. Michael Schaidnagel Last week from the June 22th to 26th, our very own data engineers from SmartDigital, Matthias Harder, Jiawei Cui and Michael Schaidnagel, [...]
Summary of the webcast: Navigating through the Crisis with Data Driven Predictions
On 3 June 2020 the webtalk on the topic "Navigating through the Crisis with Data Driven Predictions" was held. It was moderated by DDV (German [...]
Smart Digital takes part in Germany’s nationwide action day of the “Charter of Diversity”
At the beginning of the year, Smart Digital signed the Charter of Diversity. On signing this Charter we made a commitment to diversity and tolerance [...]
The role of real-time personalization for an exceptional user experience
Gerhard Leininger Steffen Vogt It is a common observation that we are in the middle of a significant change in the interaction between companies and [...]
Crossing the finish line – as a team!
Smart Digital has been participating in the Cystic Fibrosis Charity Run in Ditzingen, Germany for the past five years, running and raising money for a [...]
Navigating Through the Crisis with Data Driven Predictions
Dr. Lisa Wang The current coronavirus pandemic has become the major uncertainty in the global economy. SARS-CoV-2 has led to a disruption of normal economic [...]
Beyond the hype: AI, machine learning and deep learning explained
Dr. Lisa Wang The terms artificial intelligence (AI), machine learning and deep learning are everywhere these days, from digital services to household products. A Google [...]
Top Highlights from Smart Digital in 2019
As we move out of January, we look back to all the work we accomplished in 2019. We not only brought user-centered Real-Time personalization all [...]
2020 – Marketers must reorganize
As occurs every year, the marketing community is starting 2020 with new ideas, ambitious plans and a lot of speed heading into the next 12 [...]
The trend towards personalization in content continues
Regardless of whether it is a company or e-commerce: The user experience that picks up the customer individually, orchestrates them in real-time and on all [...]
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