Part 2: User identification at Smart Digital – Know-how and best practices
In the second part of our series, we review how companies in the future can capture user behavior and use it to personalize the user [...]
Part 1: User identification without cookies – What is the future of data-driven marketing?
In the first part of our series, we discuss how companies in the future can capture user behaviour and use it for data driven marketing [...]
We prioritise balanced compatibility of family and career!
At Smart Digital, we are committed to a family-oriented corporate culture. In order to assess our measures for a good work-life balance, we participated in [...]
10 Lessons we learned as a Remote Team
9/11 is a landmark event in modern history. As a teenager I was unable to grasp the magnitude of it. Like many other people, I [...]
Statistics in Data Science and Website Personalization
In dynamic real-time website personalization, the proof is in the pudding, and the only way to prove that one personalization technique or case is better [...]
”How will my business develop tomorrow?” – The CMO Marketing Dashboard becomes predictive
Marketing is nowadays more straightforward than ever before. Marketing tools and platform solutions provide real-time insight into the status quo of plans, budgets, and campaigns. [...]
Recap of the Spark + AI Summit 2020
Last week from the June 22th to 26th, our very own data engineers from SmartDigital, Matthias Harder, Jiawei Cui and Michael Schaidnagel, attended the digital [...]
Summary of the webcast: Navigating through the Crisis with Data Driven Predictions
On 3 June 2020 the webtalk on the topic "Navigating through the Crisis with Data Driven Predictions" was held. It was moderated by DDV (German [...]
Smart Digital takes part in Germany’s nationwide action day of the “Charter of Diversity”
At the beginning of the year, Smart Digital signed the Charter of Diversity. On signing this Charter we made a commitment to diversity and tolerance [...]
The role of real-time personalization for an exceptional user experience
It is a common observation that we are in the middle of a significant change in the interaction between companies and their customers. Customers are [...]
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