AI & Data-Driven Marketing
Maximize your marketing potential with data & AI
Having an integrated strategy is vital to successful AI- and data-driven marketing. We have the solutions you need to optimize your marketing outcomes.
Data Collection
Systematically capture data at all touchpoints – and build the foundation for AI- and data-driven marketing.
Analysis
Better understand users and their needs by interpreting GDPR-compliant user data, allowing for more accurate targeting.
Decision
Make data-driven decisions with the support of AI, marketing automation, and modeling algorithms.
Activation
Create personalized user experiences and relevance at every step of the customer journey – in real time, using AI, automation, and big data.
Brands that trust us
We have clients in 30+ countries worldwide.
Solutions
1 million data points, but 0 insights? Data is often an untapped resource when it comes to improving decision-making, optimizing the customer experience, and increasing return on investment. For data to be intelligently usable, it needs a powerful infrastructure for data collection.
So, you have four markets, 12 marketing channels, 46 creatives, and different KPIs in each channel? Time for smart data! In complex multichannel campaigns, precision data interpretation is crucial for success. Making the right marketing decisions hinges on intelligent data and its proper analysis. More
Data-driven decisions leverage far more information than a human can ever process. Innovations and synergies for decision-making in marketing occur when AI and big data work together in harmony. More
How do you create relevance for each individual user? Our framework finds the data-driven answer to this question right at the moment of customer interaction. This realtime one-to-one communication enables us to generate relevance at every step of the customer journey, whether it’s onsite, offsite, or in a media campaign. More
We make big data smart and AI tangible, enabling you to take your business to the next level. Make strategic business decisions based on intelligent data and leverage AI and big data to optimize customer journeys in real time. More
Data
Collection
1 million data points, but 0 insights? Data is often an untapped resource when it comes to improving decision-making, optimizing the customer experience, and increasing return on investment. For data to be intelligently usable, it needs a powerful infrastructure for data collection.
Data Lake House
Our combination of data lake and data warehouse stores and analyzes complex data faster than you can count to one. It also offers benefits in terms of data quality and data governance.
CDP Services
With a customer data platform, you can personalize your digital communication. Our experts will support you with implementation and integration, whether it’s Tealium, Adobe, or Salesforce.
AI Clean Room
AI cleanrooms provide a secure environment for working with first-party data. They form the basis for all data-driven marketing activities, such as personalization or conversion optimization.
Tag Management
We take care of GDPR-compliant tag management for your marketing channels and websites. This ensures legally compliant handling of user data and enables user retargeting.
Data Analysis
So, you have four markets, 12 marketing channels, 46 creatives, and different KPIs in each channel? Time for smart data! In complex multichannel campaigns, precision data interpretation is crucial for success. Making the right marketing decisions hinges on intelligent data and its proper analysis.
MarTech Governance Dashboard
The MarTech dashboard makes your data and data flows – as well as rights and access – transparent, effectively preventing data leaks and privacy violations. It gives you an overview and control over all data streams in your MarTech setup.
Campaign Reportings
Realtime report data pinpoints areas that have potential for optimization. It shows you what is happening in your marketing funnel, which measures will have the greatest impact on ROI, and which levers you need to adjust.
GDPR-compliant
Your data is kept confidential and secure. We minimize the technical and legal risks associated with data collection and analysis, and we ensure compliance.
Web analytics
Measurability is a central challenge in digital marketing. Whether user behavior or revenue generation – we provide and configure analysis tools to suit your MarTech setup and your business goals.
71TB
raw data stored
152TB
bronze and silver layer data stored
2.3TB
incoming data/week
624M
incoming messages/week
Data-Driven Decisions
Data-driven decisions leverage far more information than a human can ever process. Innovations and synergies for decision-making in marketing occur when AI and big data work together in harmony.
AI modeling & operations
Increase the value of your data and harness AI-driven modeling and deep learning techniques. This creates the foundation for innovation and growth, leading to better business outcomes.
Media mix & attribution
Attributing a click to its source channel is far from easy. But with multitouch attribution and media mix modeling, you’re perfectly equipped for any attribution challenge.
Media performance optimization
Optimize the KPIs of your marketing channels in real time using the power of data. Take your media performance to a new level, driving more engagement, conversions, and revenue.
GDPR-compliant
We ensure GDPR-compliant data processing, so you’re always on the safe side legally. This also minimizes your technical risks and ensures that your data remains confidential and secure.
Realtime activation
How do you create relevance for each individual user? Our framework learns the data-driven response to this question right after customer interaction. This real-time one-to-one communication enables us to generate relevance at every step of the customer journey, whether it’s onsite, offsite, or in a media campaign.
Realtime personalization engine
Match users’ interests with your offerings in real time. Personalize your customer journeys using AI, automation, and big data. Show your users only what’s relevant to them.
Salesforce Marketing Cloud Personalization
Marketing Cloud Personalization captures customer interactions along the entire customer journey (performance, website, apps, email, CRM) and personalizes them using AI. Our experts will help you integrate and connect this with other systems.
Data-driven media campaigns
Media mix, budget allocation, conversion optimization – there are so many levers to adjust in digital marketing. Data-driven campaigns do all this hard work for you, increasing the efficiency and ROI of your marketing channels.
Total data sovereignty
There are three key benefits to having your own data infrastructure. You control all the data, access, and rights. Your data-driven marketing activities are GDPR-compliant. And you can use this data for your real-time omnichannel marketing.
AI-Powered, Scalable Enterprise Solutions
Unleash the power of AI & big data
We make big data smart and AI tangible, enabling you to take your business to the next level. Make strategic business decisions based on intelligent data and leverage AI and big data to optimize customer journeys in real time.
AI, MarTech & big data
Lay the foundations for innovation, growth, and key competitive advantages by embracing innovative technologies for your marketing landscape. Whether for onsite, offsite, or campaigns – we’ll use AI, MarTech, and big data to optimize your digital assets.
Scalable solutions
We can distill the intelligence from your data, no matter how complex your marketing setup. We’ll implement a scalable data infrastructure tailored to your business goals and marketing channels and let your campaigns learn in real time.