Consulting and Services for digital Customer Communication
Creating value from data is our shared passion – full of creativity and hunger for innovation. For our customers, we develop innovative solutions that enable you to win the race for the customer interface.
Smart Digital guides digital investments and applications in the right direction – with measurable business value for your company.
Our Business Divisions
Technology and expertise to optimize your customer communications and user experience – from data capture to release.
The strategic, organizational and technological tasks for managing your digital customer relationships are bundled into four areas at Smart Digital.
Customer Success Management
Smart Digital’s customer success management uses data-generated knowledge to develop innovative solutions – based on the business potential of our customers.
Our consulting team manages your tactical and operational projects in a digital customer dialogue. Together we create the organizational and technical basis for direct communication with the users.
Smart Digital develops and maintains data-driven solutions for holistic digitization projects – sustainable and powerful.
Smart Digital uses data and inspires decision-makers with the right information to lead the company into the future. In focus: Your strategic business goals.
We are part of Omnicom Group – global leader in marketing communications
Smart Digital GmbH joins Omnicom Group. The 100-member team will become part of the network’s Omnicom Precision Marketing Group.
Omnicom Precision Marketing Group (OPMG) aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.