As every year, the Machine Learning Week Europe took place in Berlin in October 2022. A two-day event that is the perfect opportunity for data scientists, analysts and AI visionaries to come together and share their successes in areas such as predictive analytics, Industry 4.0, deep learning and more. Our data science specialist Ute Orner-Klaiber was also on site together with our customer Julian…

SMART DIGITAL IS „LEADING EMPLOYER“ The LEADING EMPLOYER award certifies and recognises top-quality employers in the most comprehensive way. The study is conducted independently on more than 160,000 companies and has a holistic approach, taking into account all aspects that are of great importance to employees, thus identifying top employers by looking at the following: employee satisfaction,…

In early March Google has put out an announcement that set the marketing industry and its technology providers under renewed pressure to change the way the online world works. In summary, it says that “Third-party cookies are dying, and first-party datasets are becoming more valuable”. This announcement will come with significant changes and challenges, there will be winners, and there will be…

In the second part of our series, we review Cookie Consent Management – best practices, recommendations, dos and dont’s. In the first part of our blog we have review the definition and business potentials of Cookie Consent Management. Chapter Two: What can companies do? Required Steps Must DO number 1: Review – Do I need a Cookie Consent Management Solution? Not every website…

Until recently, cookie consent was an insider-term for digital marketers, but it has slowly gained importance over almost any other topic. This increasing relevance lays on the obligation to actively request users’ consent to use cookies every time they visit a website. How consent is and must be collected is furthermore the basis of controversial discussions. Cookie consent management is…

2020 was filled with unprecedented challenges for companies in all industries. We moved our operations to remote mode, but remain exceptionally productive, collectively navigating the adversities and bringing our clients all over the world User-centered Real-Time personalization. A big thank you goes out to all our teams for their team spirit and peer to peer support; this would not be possible…

We couldn’t finish the year without a legendary Smart Digital Party. Last Thursday, we got together to celebrate our Remote Christmas Party, it was different, of course, not the end of the year celebration that we expected to have, but one that turned out to be epic! From Berlin to the Black Forest, with our colleagues, including those on parental leave, and their families, we all celebrated…

Today’s marketing is suffering from a seemingly unsurmountable dichotomy: the separation in an onsite and an offsite communication sphere. Unfortunately, customers are moving in and across both worlds within their customer journey, thereby following highly individualized patterns. But, as owned and paid touchpoints are poorly related to each other, when it comes to sharing relevant information…

In the second part of our series, we review how companies in the future can capture user behavior and use it to personalize the user experience. In the first part of our blog, we have shown and evaluated alternatives to user identification without cookies. Part 2: Which solutions are reliable for real-time personalization and what experiences exist? User identification and consistent user…

In the first part of our series, we discuss how companies in the future can capture user behaviour and use it for data driven marketing and real-time personalization. Part 1 – What are the alternatives and how can they be rated? How and for what purpose cookies are used Since the GDPR amendment in 2018, the entire online marketing industry is facing many challenges in the field of…

At Smart Digital, we are committed to a family-oriented corporate culture. In order to assess our measures for a good work-life balance, we participated in the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth index for work-family life balance.* This index measures the innovativeness and flexibility of measures taken by companies to provide and enable a good…

9/11 is a landmark event in modern history. As a teenager I was unable to grasp the magnitude of it. Like many other people, I remember exactly where I was and who I was with when I heard about the disaster. It was an earth-shattering event and things were never the same afterwards. 2020 will have a similar effect on the world. The impact of the coronavirus crisis may even be wider in scope…

In dynamic real-time website personalization, the proof is in the pudding, and the only way to prove that one personalization technique or case is better than another is through a head-on comparison, otherwise known in the industry has A/B Testing. However, testing blindly can cost a company at the bottom-line in terms of valuable leads lost. How much are you willing to pay for absolute…

Marketing is nowadays more straightforward than ever before. Marketing tools and platform solutions provide real-time insight into the status quo of plans, budgets, and campaigns. Consumers’ information – prospects and clients alike – enables hyper-personalized communication through all onsite- and offsite-touchpoints. Additionally, by applying data analytics and machine learning, generating the…

Last week from the June 22th to 26th, our very own data engineers from SmartDigital, Matthias Harder, Jiawei Cui and Michael Schaidnagel, attended the digital Spark + AI Summit 2020. For the first time the event was hosted completely online by DataBricks, the creators of Apache Spark. Spark is a unified analytics engine that enables large-scale data processing. The event was comprised of two days…

On 3 June 2020 the webtalk on the topic “Navigating through the Crisis with Data Driven Predictions” was held. It was moderated by DDV (German Direct Marketing Association) President Martin Nitsche and the head of the DDV Competence Centre Meinert Jacobsen. The two experts that were invited are Dr. Lisa Wang, Data Scientist and Gregor Wolf, VP Business Development at Smart Digital GmbH. Both…

At the beginning of the year, Smart Digital signed the Charter of Diversity. On signing this Charter we made a commitment to diversity and tolerance in the working environment and to promote an open and unprejudiced corporate culture. The Charter of Diversity is the largest German corporate initiative to promote diversity in companies under the patronage of German Chancellor Angela Merkel. Over…

It is a common observation that we are in the middle of a significant change in the interaction between companies and their customers. Customers are gaining more value and influence, and User Experience and Customer Experience are becoming increasingly important for companies to succeed. Many companies are looking for ways to create a positive experience for every user on their digital…

Smart Digital has been participating in the Cystic Fibrosis Charity Run in Ditzingen, Germany for the past five years, running and raising money for a good cause. In the past, we crossed the start and finish line as a team, this year, due to the exceptional situation, the charity run was cancelled in its original format as a large team gathering event. However, we at Smart Digital decided to put…

The current coronavirus pandemic has become the major uncertainty in the global economy. SARS-CoV-2 has led to a disruption of normal economic activities. With production plants shutting down, people working from home, and social life coming to a stillstand, companies must face challenges for which they have not been prepared. Like many other specialists, we at Smart Digital are urgently asked…

The terms artificial intelligence (AI), machine learning and deep learning are everywhere these days, from digital services to household products. A Google search for “artificial intelligence” returns more than 750 million results! Many start-ups and companies around the world publicize themselves with terms like “AI”, “machine learning” and “deep learning” – often using them interchangeably,…

As we move out of January, we look back to all the work we accomplished in 2019. We not only brought user-centered Real-Time personalization all over the world, but also became part of Omnicom group. This wouldn’t be possible without the hard work and dedication of our team members. We cannot wait to see what we will achieve in 2020! Foto: Alex Jones | Unsplash

As occurs every year, the marketing community is starting 2020 with new ideas, ambitious plans and a lot of speed heading into the next 12 months. The spectrum of topics is as varied as the list of channels and disciplines. At the top of the agenda are still projects around the implementation of use-centered, hyper-personalization and the integration of AI in marketing applications. Everything…

Regardless of whether it is a company or e-commerce: The user experience that picks up the customer individually, orchestrates them in real-time and on all channels, decides whether they buy or not. Marketing automation, which for weeks after we have already bought somewhere else, still shows us offers for a particular product, annoys us, and does not make us remember a shop well. “Data,…